This website describes an experiential exercise that is a successful component of the undergraduate entrepreneurship curriculum at Royal Roads University in Victoria, BC Canada. In this assignment, students work in four-person (+/-) teams to generate funds for the non-profit organization of their choice (e.g. Red Cross) by imagining, creating and operating an online store for approximately one month.Applying the principles learned in class to the building of such a business from scratch can be a very rewarding experience.What you will see on these pages is meant to help educators evaluate this exercise for adoption in their institution.
This activity is available for reuse under a Creative Commons Attribution Share Alike license. While we have made every effort to make all aspects of this site accessible, some links may point to resources available only to RRU faculty, staff and current students and therefore will not work for external visitors to this site. In learning more about the Online Venture Challenge we suggest you start with the Introduction for Educators.