Foundation: Exploring My Community - Social Media Guide

Engagement

Follow people

It is a generally accepted practice to follow people or accounts that are of interest to you. For instance, you could follow influencers in your field, and as a result their posts will show up in your home feed.
The second practice is that you can view someone's posts without following their account. Instagram has an algorithm that will bring you content of people you don't follow or you can use the search function to look at an account's feed without following them.

• Post high quality images, have a cohesive Instagram  aesthetic and grid (this is a combination of your last nine posts), include #hashtags.
• Offer Instagram Stories- include 15-second videos or 10-second images, which expire after 24 hours.
• Offer Instagram Live- real time video.

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