Sample Assignment 6: Website Assignment (Individual) 35%

RRU student

Assignment Description

The purpose of this assignment is for you to learn to plan and build a tourism-related business website in WordPress.

The website will be on a topic of interest related to your studies. It could be a fictitious business - for example a destination, an activity-based business, a festival or event, or an accommodation.

The website assignment has three deliverables, each is outlined below.

Deliverables:

  1. A concept proposal defining your target market, your branding, and your website goal (20%)
  2. A design mock-up/sketch outlining your website page designs and overall website structure (20%)
  3. A final website with 4-10 pages, which includes any extra industry related functionality, marketing functionality, and strategic use of concepts covered in class for creating a website with impact and purpose. (60%)

Concept Proposal

Value 20% of Website Assignment

Due at the end of class 3

Submit a 1-page 250-500 words concept proposal, and include all worksheets that you've completed.

Develop and write a proposal for your informational website. The site you build can be for a fictional or actual company, organization or person - with a focus on a topic of interest to you related to your studies. The proposed site must include text, graphic elements, images and embedded sound, maps, or video. The website should be at least 4 pages, and no more than 10 pages.

Include:

  1. general concept statement (1-2 sentences)
  2. purpose of the website
  3. background information
  4. level of user interactivity and functional requirements (hyperlinks, streaming media, social media, specific functionality required etc.)
  5. target audience -primary (Include customer persona worksheet_)
  6. secondary audience (if applicable)
  7. a brief summation of your brand and unique selling proposition. (include branding worksheet)
  8. a title page with the project name and your name

Design mock-up

Value 20% of Website Assignment

Due at the end of class 4

Building on your concept proposal, now you will submit how your websites overall look-and-feel.

  1. Submit your wire-frame worksheet to show site structure, indicating how the 4-10 pages will be organized and linked.  Be sure to include any internal cross-promoting opportunities you might have
  2. Prepare a pencil sketch layout for the homepage including key messages and possible supporting imagery
  3. Sketch out your internal page layout - showing the page content, and any supporting content that you might use to encourage users to continue.  Consider the theme that we are using (or the theme that you choose if you decide to use a different theme)
  4. provide four - six specific, measurable objectives (in terms of what you want the audience to do, think, feel while/after visiting your website. When writing objectives, include a verb and consider how you could measure this.

    For example, if the purpose of your site was to teach travellers common phrases to use when traveling in Brazil, how could you measure your site’s success?
  1. You could ask the audience to comment on your site’s effectiveness.
  2. You could include a game that would measure their ability to use common Portuguese phrases.

Note: You will need instructor approval of your mock-up before you can start building your site.

Include on each page/sketch:
  • text blocks
  • content blocks
  • titles
  • visually divided content, if applicable
  • bite-sized content, if applicable
  • graphical elements (i.e. photos, icons, illustrations, graphics)
  • multimedia elements (i.e. sound, video, animation, maps)
  • social media elements
  • navigation components & links

Examples of great website sketches.

Final website

Value 60% of Website Assignment

Due at the end of class 9

Based on your concept proposal, design mock-up and wireframe - build and publish your 4-10 page  website using WordPress. You are expected to work on your website during class time; participation will make up a portion of the final assignment grade. Sites will be critiqued in the in class 9

 Include in site:

  • strategic homepage with key messaging
  • consistent user experience
  • text blocks, bite-sized content
  • CTA's
  • effective use of titles to lead the user
  • graphical elements (i.e. photos, icons, illustrations, graphics)
  • multimedia elements (i.e. sound, video, animation)
  • social media elements (if applicable)
  • custom navigation / menu
  • blog posts
  • featured imagery
  • extra functionality with plugins
  • SEO functionality with plugin

View schedule for due dates.

 

Assessment Rubric

Name _______________________________

Website Assignment #__ GRADING RUBRIC


Assessment Criteria

Criteria

Below Standard

0 to F

0 to 69%

Approaching Standard

B- to B

70 to 76%

At Standard

B+ to A-

77 to 84%

Exceeds Standard

A to A+

85 – 100%

Part 1: Concept Proposal (20%)

Total

10 Points

Target Audience & Purpose

0 to 6.9 points

Little or no indication that the site was created for a target audience

Site lacks a sense of purpose and concept is very poorly defined

Little or no background information

  • 7 to 7.6 points

Target audience and general concept statement vaguely defined

Purpose is poorly defined

Poor background information

  • 7.7 to 8.4 points

Target audience is clearly defined

Good 1-2 sentence general concept statement

Strong understanding of the purpose of the website

250-500-words incl. some background information

8.5 to 10 points

Target audience is very clearly defined

Excellent 1-2 sentence general concept statement

Very strong understanding of the purpose of the website

250-500-words incl. good background information

10 Points

Design Elements

0 to 6.9 points

Lacks of the overall design, design elements, level of user interactivity and functional requirements

Lacks description of the brand and unique selling proposition

  • 7 to 7.6 points

Poor overall design, design elements, level of user interactivity and functional requirements

Poor description of the brand and unique selling proposition

  • 7.7 to 8.4 points

Good description of the overall design, design elements, level of user interactivity and functional requirements

Good description of the brand and unique selling proposition

8.5 to 10 points

Description of the overall design, design elements, level of user interactivity and functional requirements

Excellent description of the brand and unique selling proposition


Part 2: Design Mock-up (20%)

Total

10 Points

Layout

0 to 6.9 points

Site lacks sense of purpose

Too many or too few pages with no order

Layout of pages is confusing or cluttered and dull

Navigation is unclear and confusing

Little or no evidence of planning, research, objectives or CTAs

7 to 7.6 points

Some evidence of purpose and theme

Too many or too few pages with poor order

Attractive and useable layout

Navigation bar and buttons that take the reader where they expects to go

Some evidence of planning and research

Objectives are vague

Poor CTA

7.7 to 8.4 points

Good evidence of purpose and theme

4-10 pages with order

Attractive and useable layout

Good navigation bar and buttons that take the reader where they expects to go

Evidence of planning and research

Objectives are specific and measurable

Good CTA

8.5 to 10 points

Excellent evident of purpose and theme

4-10 pages with clear order

Very attractive and useable layout

Very good navigation bar and buttons that take the reader where they expects to go

Good evidence of thorough planning and research

All objectives are, specific measurable and achievable

Excellent CTA

10 Points

Overall Design

0 to 6.9 points

Lacks understanding of who the site was created for

Lacks understanding of basic web design elements

Little or no use of multimedia elements, social media elements or plugins

7 to 7.6 points

Poor understanding of who the site was created for

White space, graphic elements and/or alignment are used poorly to organize material

Poor use of multimedia elements

Poor use of social media elements

Some use of plugins

7.7 to 8.4 points

Good understanding of who the site was created for

Visually attractive

White space, graphic elements and/or alignment are used effectively to organize material

Good use of multimedia elements

Good use of social media elements

Good use of plugins

8.5 to 10 points

Very strong understanding of who the site was created for

Visually creative and striking

White space, graphic elements and/or alignment are used very effectively to organize material

Excellent use of multimedia elements

Excellent use of social media elements

Excellent use of plugin


Part 3: Website Production and Completion (60%)

Total

10 points

Content

0 to 6.9 points

No indication that site was created for a target audience

Content is uninspired, inaccurate, unwieldy and/or uninteresting

No clear purpose or theme throughout the site

Fails to meets assignment requirement of 4-10 pages

7 to 7.6 points

Content is mostly appropriate for the target audience.

Information mostly accurate but poor quality and poorly chunked

Purpose and theme not always evident throughout the site

Meets requirement of 4-10 pages

7.7 to 8.4 points

Content is industry specific and appropriate for the target audience.

Information is bite-sized, accurate, good quality and useful

Purpose and theme are carried throughout the site

Meets requirement of 4-10 pages

8.5 to 10 points

All content is engaging and appropriate for the target audience.

All content is industry specific ,fresh, original and insightful

All content is bite-sized, useful, clear, accurate, and high quality

Clear purpose and theme that is carried throughout the site

Meets requirement of 4-10 pages

10 points

Navigation & Functionality

0 to 6.9 points

Confusing navigation system

User becomes lost navigating on or between pages

No evidence of CTAs

Little or no evidence of extra functionality using plugins

Lacks social media

Frequently fails to meets web accessibility standards

7 to 7.6 points

Navigation structures are awkward or difficult to use

User is sometimes lost

Poor or ambiguous CTAs

Extra functionality is poor and frustrates user

Poor use of social media

Inconsistently meets web accessibility standards

7.7 to 8.4 points

Navigation system is good

Evident CTAs

Extra functionality (plugins) is appropriate for target audience

Links are labeled, consistently placed and allow user to move forward and backward

Good use of social media/blog posts)

Meets basic web accessibility standards

8.5 to 10 points

Navigation system simple and makes navigation seem very intuitive

Obvious and effective CTAs

Extra functionality (plugins) intrigues target audience and enhances purpose

All functionality works properly

Creative use of interactivity enhances purpose of the site (blog posts, etc.)

Meets web accessibility standards

10 points

Organization and Layout

0 to 6.9 points

Homepage is missing or doesn’t function to bring users into the site

Layout lacks structure and organization

7 to 7.6 points

Homepage is functional

Layout is cluttered, unimaginative and confusing

Difficult to locate important elements

7.7 to 8.4 points

Homepage is pleasing and gives a clear sense of purpose for the site

Creative and effective layout

Easy to locate most important elements

8.5 to 10 points

Homepage draws users to the site in a compelling way and readily orients users to the site

Creative and effective layout

Easy to locate all elements

10 points

Graphic Elements (backgrounds, fonts, text, color, tables, lists, white space, images, etc.)

0 to 6.9 points

Graphics seem randomly chosen, are low quality and/or distract the user

7 to 7.6 points

Graphic element are mostly related to the theme and purpose of the site, and are of good quality

Consistent but poor use of titles, font styles, tables and white space

7.7 to 8.4 points

Good variety of graphic used in banners and on all pages

Graphic elements are related to the theme and purpose of the site, are good quality and contribute to meaning

Good use of titles, font styles, tables and white space

8.5 to 10 points

Excellent variety of graphic used in banners and on all pages

Graphic elements always relate to the theme and purpose of the site, are high quality and they enhance reader understanding

Excellent use of titles, font styles, tables and white space

10 points

Integration of multimedia elements (sound, video, images, maps, etc.)

0 to 6.9 points

Little or no attempt to use multimedia elements

Multimedia elements do not support the content

7 to 7.6 points

Multimedia elements are poor quality but support the content

Elements are appropriate for the target audience

7.7 to 8.4 points

Multimedia elements are good quality and support the content

Elements are interesting and appropriate for the target audience

8.5 to 10 points

Multimedia elements are high quality, integral to the content and enhance user understanding

Multimedia elements are used in a highly creative way

All elements are engaging for the target audience

10 points

Language and Conventions

0 to 6.9 points

Little or no attempt to use citations

Little or no attempt to edit site for errors

Writing is very poor and it is frequently difficult to understand the main ideas

7 to 7.6 points

Some citations are poorly credited

Numerous errors in spelling, punctuation, grammar, usage and mechanics

Writing style is poor and lacks clarity

7.7 to 8.4 points

Most citations are credited in standard formats

Few errors in spelling, punctuation, grammar, usage and mechanics

Writing style is interesting and appropriate for the industry

8.5 to 10 points

All citations are credited in standard formats

Site is fully edited to be free of errors in spelling, punctuation, grammar, usage and mechanics

Writing style is very engaging and industry specific

TOTAL

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Last modified: Monday, 9 July 2018, 12:40 PM