Sample Assignment 6: Website Assignment (Individual) 35%
Sample Assignment 6: Website Assignment (Individual) 35%
Assignment Description
The purpose of this assignment is for you to learn to plan and build a tourism-related business website in WordPress.
The website will be on a topic of interest related to your studies. It could be a fictitious business - for example a destination, an activity-based business, a festival or event, or an accommodation.
The website assignment has three deliverables, each is outlined below.
Deliverables:
- A concept proposal defining your target market, your branding, and your website goal (20%)
- A design mock-up/sketch outlining your website page designs and overall website structure (20%)
- A final website with 4-10 pages, which includes any extra industry related functionality, marketing functionality, and strategic use of concepts covered in class for creating a website with impact and purpose. (60%)
Concept Proposal
Value 20% of Website Assignment
Due at the end of class 3
Submit a 1-page 250-500 words concept proposal, and include all worksheets that you've completed.
Develop and write a proposal for your informational website. The site you build can be for a fictional or actual company, organization or person - with a focus on a topic of interest to you related to your studies. The proposed site must include text, graphic elements, images and embedded sound, maps, or video. The website should be at least 4 pages, and no more than 10 pages.
Include:
- general concept statement (1-2 sentences)
- purpose of the website
- background information
- level of user interactivity and functional requirements (hyperlinks, streaming media, social media, specific functionality required etc.)
- target audience -primary (Include customer persona worksheet_)
- secondary audience (if applicable)
- a brief summation of your brand and unique selling proposition. (include branding worksheet)
- a title page with the project name and your name
Design mock-up
Value 20% of Website Assignment
Due at the end of class 4
Building on your concept proposal, now you will submit how your websites overall look-and-feel.
- Submit your wire-frame worksheet to show site structure, indicating how the 4-10 pages will be organized and linked. Be sure to include any internal cross-promoting opportunities you might have
- Prepare a pencil sketch layout for the homepage including key messages and possible supporting imagery
- Sketch out your internal page layout - showing the page content, and any supporting content that you might use to encourage users to continue. Consider the theme that we are using (or the theme that you choose if you decide to use a different theme)
- provide four - six specific, measurable objectives (in terms of what you want the audience to do, think, feel while/after visiting your website. When writing objectives, include a verb and consider how you could measure this.
For example, if the purpose of your site was to teach travellers common phrases to use when traveling in Brazil, how could you measure your site’s success?
- You could ask the audience to comment on your site’s effectiveness.
- You could include a game that would measure their ability to use common Portuguese phrases.
Note: You will need instructor approval of your mock-up before you can start building your site.
Include on each page/sketch:- text blocks
- content blocks
- titles
- visually divided content, if applicable
- bite-sized content, if applicable
- graphical elements (i.e. photos, icons, illustrations, graphics)
- multimedia elements (i.e. sound, video, animation, maps)
- social media elements
- navigation components & links
Final website
Value 60% of Website Assignment
Due at the end of class 9
Based on your concept proposal, design mock-up and wireframe - build and publish your 4-10 page website using WordPress. You are expected to work on your website during class time; participation will make up a portion of the final assignment
grade. Sites will be critiqued in the in class 9
Include in site:
- strategic homepage with key messaging
- consistent user experience
- text blocks, bite-sized content
- CTA's
- effective use of titles to lead the user
- graphical elements (i.e. photos, icons, illustrations, graphics)
- multimedia elements (i.e. sound, video, animation)
- social media elements (if applicable)
- custom navigation / menu
- blog posts
- featured imagery
- extra functionality with plugins
- SEO functionality with plugin
View schedule for due dates.
Assessment Rubric
Name _______________________________
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Assessment Criteria |
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Criteria |
Below Standard 0 to F 0 to 69% |
Approaching Standard B- to B 70 to 76% |
At Standard B+ to A- 77 to 84% |
Exceeds Standard A to A+ 85 – 100% |
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Part 1: Concept Proposal (20%) |
Total |
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10 Points Target Audience & Purpose |
0 to 6.9 points Little or no indication that the site was created for a target audience Site lacks a sense of purpose and concept is very poorly defined Little or no background information |
Target audience and general concept statement vaguely defined Purpose is poorly defined Poor background information |
Target audience is clearly defined Good 1-2 sentence general concept statement Strong understanding of the purpose of the website 250-500-words incl. some background information |
8.5 to 10 points Target audience is very clearly defined Excellent 1-2 sentence general concept statement Very strong understanding of the purpose of the website 250-500-words incl. good background information |
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10 Points Design Elements |
0 to 6.9 points Lacks of the overall design, design elements, level of user interactivity and functional requirements Lacks description of the brand and unique selling proposition |
Poor overall design, design elements, level of user interactivity and functional requirements Poor description of the brand and unique selling proposition |
Good description of the overall design, design elements, level of user interactivity and functional requirements Good description of the brand and unique selling proposition |
8.5 to 10 points Description of the overall design, design elements, level of user interactivity and functional requirements Excellent description of the brand and unique selling proposition |
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Part 2: Design Mock-up (20%) |
Total |
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10 Points Layout |
0 to 6.9 points Site lacks sense of purpose Too many or too few pages with no order Layout of pages is confusing or cluttered and dull Navigation is unclear and confusing Little or no evidence of planning, research, objectives or CTAs |
7 to 7.6 points Some evidence of purpose and theme Too many or too few pages with poor order Attractive and useable layout Navigation bar and buttons that take the reader where they expects to go Some evidence of planning and research Objectives are vague Poor CTA |
7.7 to 8.4 points Good evidence of purpose and theme 4-10 pages with order Attractive and useable layout Good navigation bar and buttons that take the reader where they expects to go Evidence of planning and research Objectives are specific and measurable Good CTA |
8.5 to 10 points Excellent evident of purpose and theme 4-10 pages with clear order Very attractive and useable layout Very good navigation bar and buttons that take the reader where they expects to go Good evidence of thorough planning and research All objectives are, specific measurable and achievable Excellent CTA |
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10 Points Overall Design |
0 to 6.9 points Lacks understanding of who the site was created for Lacks understanding of basic web design elements Little or no use of multimedia elements, social media elements or plugins |
7 to 7.6 points Poor understanding of who the site was created for White space, graphic elements and/or alignment are used poorly to organize material Poor use of multimedia elements Poor use of social media elements Some use of plugins |
7.7 to 8.4 points Good understanding of who the site was created for Visually attractive White space, graphic elements and/or alignment are used effectively to organize material Good use of multimedia elements Good use of social media elements Good use of plugins |
8.5 to 10 points Very strong understanding of who the site was created for Visually creative and striking White space, graphic elements and/or alignment are used very effectively to organize material Excellent use of multimedia elements Excellent use of social media elements Excellent use of plugin |
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Part 3: Website Production and Completion (60%) |
Total |
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10 points Content |
0 to 6.9 points No indication that site was created for a target audience Content is uninspired, inaccurate, unwieldy and/or uninteresting No clear purpose or theme throughout the site Fails to meets assignment requirement of 4-10 pages |
7 to 7.6 points Content is mostly appropriate for the target audience. Information mostly accurate but poor quality and poorly chunked Purpose and theme not always evident throughout the site Meets requirement of 4-10 pages |
7.7 to 8.4 points Content is industry specific and appropriate for the target audience. Information is bite-sized, accurate, good quality and useful Purpose and theme are carried throughout the site Meets requirement of 4-10 pages |
8.5 to 10 points All content is engaging and appropriate for the target audience. All content is industry specific ,fresh, original and insightful All content is bite-sized, useful, clear, accurate, and high quality Clear purpose and theme that is carried throughout the site Meets requirement of 4-10 pages |
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10 points Navigation & Functionality |
0 to 6.9 points Confusing navigation system User becomes lost navigating on or between pages No evidence of CTAs Little or no evidence of extra functionality using plugins Lacks social media Frequently fails to meets web accessibility standards
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7 to 7.6 points Navigation structures are awkward or difficult to use User is sometimes lost Poor or ambiguous CTAs Extra functionality is poor and frustrates user Poor use of social media Inconsistently meets web accessibility standards |
7.7 to 8.4 points Navigation system is good Evident CTAs Extra functionality (plugins) is appropriate for target audience Links are labeled, consistently placed and allow user to move forward and backward Good use of social media/blog posts) Meets basic web accessibility standards |
8.5 to 10 points Navigation system simple and makes navigation seem very intuitive Obvious and effective CTAs Extra functionality (plugins) intrigues target audience and enhances purpose All functionality works properly Creative use of interactivity enhances purpose of the site (blog posts, etc.) Meets web accessibility standards |
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10 points Organization and Layout |
0 to 6.9 points Homepage is missing or doesn’t function to bring users into the site Layout lacks structure and organization |
7 to 7.6 points Homepage is functional Layout is cluttered, unimaginative and confusing Difficult to locate important elements |
7.7 to 8.4 points Homepage is pleasing and gives a clear sense of purpose for the site Creative and effective layout Easy to locate most important elements |
8.5 to 10 points Homepage draws users to the site in a compelling way and readily orients users to the site Creative and effective layout Easy to locate all elements |
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10 points Graphic Elements (backgrounds, fonts, text, color, tables, lists, white space, images, etc.) |
0 to 6.9 points Graphics seem randomly chosen, are low quality and/or distract the user
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7 to 7.6 points Graphic element are mostly related to the theme and purpose of the site, and are of good quality Consistent but poor use of titles, font styles, tables and white space |
7.7 to 8.4 points Good variety of graphic used in banners and on all pages Graphic elements are related to the theme and purpose of the site, are good quality and contribute to meaning Good use of titles, font styles, tables and white space |
8.5 to 10 points Excellent variety of graphic used in banners and on all pages Graphic elements always relate to the theme and purpose of the site, are high quality and they enhance reader understanding Excellent use of titles, font styles, tables and white space |
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10 points Integration of multimedia elements (sound, video, images, maps, etc.) |
0 to 6.9 points Little or no attempt to use multimedia elements Multimedia elements do not support the content |
7 to 7.6 points Multimedia elements are poor quality but support the content Elements are appropriate for the target audience |
7.7 to 8.4 points Multimedia elements are good quality and support the content Elements are interesting and appropriate for the target audience |
8.5 to 10 points Multimedia elements are high quality, integral to the content and enhance user understanding Multimedia elements are used in a highly creative way All elements are engaging for the target audience |
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10 points Language and Conventions
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0 to 6.9 points Little or no attempt to use citations Little or no attempt to edit site for errors Writing is very poor and it is frequently difficult to understand the main ideas |
7 to 7.6 points Some citations are poorly credited Numerous errors in spelling, punctuation, grammar, usage and mechanics Writing style is poor and lacks clarity |
7.7 to 8.4 points Most citations are credited in standard formats Few errors in spelling, punctuation, grammar, usage and mechanics Writing style is interesting and appropriate for the industry |
8.5 to 10 points All citations are credited in standard formats Site is fully edited to be free of errors in spelling, punctuation, grammar, usage and mechanics Writing style is very engaging and industry specific |
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TOTAL |
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COMMENTS