Sebastian Wilburforce was former editor of Legacy Fundaising (UK) and now lives in New Zealand. Sebastian is author of "Legacy Fundraising - The Art of Seeking Bequests". Here are his top 5 tips:

  1. Everyone who interacts with your organisation is a potential legator so craft messages specific to each and identify the communication channels for each audience
  2. Make sure your website supports legacy fundraising and is consistent with messages used in your other communication tools.
  3. Take care when seeking funding for projects. Better to talk about funds for general purposes which give you more flexibility as to their use when you get them.
  4. Establish a point of contact within your organization (senior staff member) and encourage prospects to make contact to discuss the possibilities.
  5. Don't try to shoehorn your prospect into making a will. You're more likely to get the legacy if you let them set the pace.
Modifié le: lundi 5 novembre 2018, 16:16