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How to use this guide

This is a multi-page guide to maximizing your Social Media presence. You can navigate through the pages using the Table of Contents to the right of your screen (you may need to scroll down to the bottom if you are on a mobile device). You can also advance through the pages using the 'next' and 'previous' buttons at the top and bottom of each page. 

General Social Media Tips

Keep in mind your personal brand and be consistent across platforms. 

  • Your profile photo, headline, and bio/summary will create the first impression for people who land on your page. Make it memorable. 
  • For each platform, check the current photo image specifications and check the headline/bio and summary character limits.
  • Like, comment, and share people's posts or Tweets (Twitter).
  • Create and post your own content; some ideas include posting a photo, video, or audio recording. On some platforms, you can also create polls, share files, and link to articles.
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