Unit 5: Outreach and Building Relationships
Section outline
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Discover Give Green Canada's
winning formula:
O = FM2
(Outreach = Fundraising + Marketing) TM
In this Unit you will find tips on topics such as: reaching out to donors, marketing tips, trend and opportunities in the Outreach field, using social media, etc. There's also a copy of the Donor's Bill of Rights, a sample confidentiality policy.
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